- Email:support@comtek-services.in
- phone:+011-4605-4953
10 Dec
1. Share your specialty with your clientele:
Startup Travel companies usually intend to deliver every travel requirement listed by their FTOs or Agents. For a start-up, it is respectable if they can accomplish the endeavour and ensure quality throughout. Although, with Medium and Large scaled organizations in the industry, the same act could be considered rather risky. It is understandable for an organization that creates Tailored experiences for individuals and groups to have an all-rounder approach. But even in their business model, they specialize in a few aspects of travel. It could range from being Ultra-Luxury Brand to operating as a Conscious travel firm. Even Pilgrimage, Adventure sports or Culinary experiences are few other options. It is a well known and unspoken rule for the firm to offer perfection in certain areas, the exception being avenues to innovate.
2. Have a personal touch to your business:
Teams and individuals responsible for curating experiences for the arriving guests need to connect with the travellers on a personal level. Optimal customer service is one of the priorities for any destination management firm. Segmentation is a great way to focus on the diverse groups of people you serve and not just the different geographical markets as each traveller’s requirements vary. Service-intensive tours are crucial for the business as they are giving influx to not your Travel company but also numerous other teams that are in direct association with your operations. On the other hand, Value for money tours bring in the quantity and are extremely attractive. Each segment should be monitored closely by different teams, with individuals handling these deals have experience and skill to assist the incoming travellers while using minimum organization resources.
3. Create an experience for your niche:
As mention above, each Travel agency must identify its specialty. A DMC’s niche could or could not be the same as their specialty. With the change in trends each year, the potential clients might not be interested in the experiences you specialize in. So the team must practise this exercise of identifying the most profitable way to operate. Identifying the same is not impossible especially when we are in close proximity to the world with technological reforms and once the demand is understood, the marketing and sales team must take charge. With social media marketing and search engine optimization, a number of giant brands have optimized their wealth and standing
4. Ensure high quality service for your clients:
It does sound like a business cliche to mention this but missing out on the quality could damage an organization’s operations more than anything. The guides and representatives should be more than presentable and professional, the accommodation should not fall short as per the expectations, the itinerary should be modern and easily accessible. The goal is to make the entire travel experience seamless which can only be achieved if each activity has been reviewed and perfected over time.
5. Have a strong online presence:
We live in the era of social media and technological advancements, the humanity experienced a major setback with the Covid-19 outbreak but a major fraction of the workforce has finally returned to work from the safety of their own homes with the help of these advancements. Search engines love fresh honest content, so travel Operators must have a vivid online presence that speaks to their tribe and not in terms of a checklist that gets them the most likes or shares.
6. Establish connections that benefit all involved parties:
Even the most extravagant tour or the most frugal investment could be made more existing by clubbing an Offer Package and Offer Added Value. To authorize and deliver such a deal you must have strong allies and commitment to add substance to the project for all parties involved.
7. Create valuable content and resources for your audience:
Content is a broad term which in this scenario would include the blog posts on the company’s website, social media pages, email marketing campaigns, communications with the existing and former clientele, proposals to prospective travellers. The most important content to be developed is the Proposed itinerary for your incoming travellers which can not just be an old document with information about sights, it is intended to deliver the essence of culture and values of communities. The document should resonate with the client’s actual experience.
8. Expand your business when you can:
Innovation can be significantly notified and celebrated in commerce and scientific disciplines. Although the qualitative industries usually have the experiences quantified with statistics of the influx in business. An expansion could be more than the monetary gains and much more constructive for the business. Gaining a huge audience following on social media websites like Instagram or Tumblr could have transcendent advantages even when the impact isn’t a monetary gain. The expansion could also be in the form of offering services to the corporate sector, to a new geographical market or curate a fixed series experience. The innovation models can be implemented with limited capital but the idea is to brainstorm what the travellers are desiring.
9. Encourage your clients/travellers to leave reviews:
The majority of online shoppers rely on the reviews of other customers, people are learning about every commodity they purchase online so indisputably they prefer to learn about the DMC success rate. Even though reviews play a gigantic role in proving the credibility, it also helps the team to improve and refine their shortcomings.
10. Welcome technological advances:
The travel experiences today are remarkably different from what it used to be a decade back and the same is valid for technology. Brands that intend to progress with society need to be accepting of the new approaches and be tech-savvy. With the modern accessibility of the travel industry and the possibilities, professionals have a wide range of tools at their disposal. Each organization needs to make the effort to find the right tool for their team and work on improving their performances.
